Coca Cola Co. (NYSE:KO) Shares is Attracting Smart Money

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Coca Cola Co. (NYSE:KO) reported that Vanguard Group Inc. has picked up 285,883,494 of common stock as of 2017-02-10.

The acquisition brings the aggregate amount owned by Vanguard Group Inc. to a total of 285,883,494 representing a 6.62% stake in the company.

For those not familiar with the company, The Coca-Cola Company is a beverage company. The Company’s segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Bottling Investments, and Corporate. It markets, manufactures and sells beverage concentrates referred to as beverage bases, and syrups, including fountain syrups (concentrate business or concentrate operations), and finished sparkling and still beverages (finished product business or finished product operations). As of December 31, 2015, it owned or licensed and marketed over 500 non-alcoholic beverage brands, primarily sparkling beverages but also a range of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. As of December 31, 2015, it owned and marketed a range of nonalcoholic sparkling beverage brands, including Coca-Cola, Diet Coke, Fanta and Sprite. As of December 31, 2015, its finished beverage products are sold in more than 200 countries.

A glance at Coca Cola Co. (NYSE:KO)’s key stats reveals a current market capitalization of 172.62 billion based on 4.29 billion shares outstanding and a price at last close of $40.77 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2015-04-29, Gayle picked up 2,000 at a purchase price of $40.54. This brings their total holding to 3,000 as of the date of the filing.

On the sell side, the most recent transaction saw Goepelt unload 8,943 shares at a sale price of $41.75. This brings their total holding to 97,667.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Coca Cola Co. (NYSE:KO) as things move forward to see if its progress aligns with these transactions.

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