In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Synacor Inc. (NASDAQ:SYNC) reported that Tz Holdings, Inc. has picked up 3,600,000  of common stock as of 2017-03-27.

The acquisition brings the aggregate amount owned by Tz Holdings, Inc. to a total of 3,600,000 representing a 11.2% stake in the company

For those not familiar with the company, Synacor, Inc. is a technology development, multiplatform services and revenue partner for video, Internet and communications providers, device manufacturers and enterprises. The Company enables its customers to provide their consumers engaging, multiscreen experiences with products that require scale, actionable data and implementation. Through its Managed Portals and Advertising solutions, the Company enables its customers to earn revenue by monetizing media among their consumers. Its Managed Portals are delivered across devices and under its customers’ own brand names. The Company delivers content, such as top news, entertainment, and long- and short-form video and applications, on its Managed Portals. In addition, consumers have the ability through portals to manage their e-mail and messaging, pay bills, receive special promotions and perform other account management needs.

A glance at Synacor Inc. (NASDAQ:SYNC)’s key stats reveals a current market capitalization of 122.79 Million based on 31.48 Million shares outstanding and a price at last close of $3.90 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2015-03-16, Levy picked up 7,500 at a purchase price of $2.38. This brings their total holding to 7,500 as of the date of the filing.

On the sell side, the most recent transaction saw Levy unload 25,000 shares at a sale price of $3.08. This brings their total holding to 77,113.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Synacor Inc. (NASDAQ:SYNC) as things move forward to see if its progress aligns with these transactions.

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