In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Appfolio Inc. (NASDAQ:APPF) reported that Stad Marc has picked up 1,199,291 of common stock as of 2017-03-28.

The acquisition brings the aggregate amount owned by Stad Marc to a total of 1,199,291 representing a 25.30% stake in the company.

For those not familiar with the company, AppFolio, Inc. is a provider of industry-specific, cloud-based software solutions for small and medium-sized businesses (SMBs) in the property management and legal industries. The Company’s mobile-optimized software solutions enable its customers to work at any time and from anywhere across multiple devices. Its property management software provides small and medium-sized property managers with an end-to-end solution to their business needs. The Company’s legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load. It also offers Value+ services, such as its professionally designed Websites and electronic payment services. The Company’s property manager customers include third-party managers and owner-operators, managing single- and multi-family residences, commercial property and student housing, as well as mixed real estate portfolios.

A glance at Appfolio Inc. (NASDAQ:APPF)’s key stats reveals a current market capitalization of 889.09 Million based on 17.72 Million shares outstanding and a price at last close of $26.05 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-05-17, Stad picked up 340,277 at a purchase price of $12.70. This brings their total holding to 2,057,344 as of the date of the filing.

On the sell side, the most recent transaction saw Stad unload 240,000 shares at a sale price of $23.50. This brings their total holding to 1,817,344.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Appfolio Inc. (NASDAQ:APPF) as things move forward to see if its progress aligns with these transactions.

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