In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Health Insurance Innovations Inc. (NASDAQ:HIIQ) reported that Kosloske Michael W. has picked up 3,841,767 of common stock as of 2017-03-17.

The acquisition brings the aggregate amount owned by Kosloske Michael W. to a total of 3,841,767 representing a 24.38% stake in the company.

For those not familiar with the company, Health Insurance Innovations, Inc. is a developer, distributor and virtual administrator of individual and family health insurance plans and supplemental products. The Company sells individual and family insurance plans (IFP) that include short-term medical (STM) insurance plans and hospital indemnity plans. The Company operates through Insurance Plan Development and Distribution (IPD) segment. Its STM plans cover individuals for over 360 days with a range of co-pay and deductible options. Its individual major medical (IMM) plans cover prescription drugs, pre-existing conditions and preventive care, while STM plans provide optional coverage for prescription drugs. The Company’s hospital indemnity plans provide a daily cash benefit for hospital treatment and doctor office visits, as well as accidental injury and death or dismemberment benefits. It provides supplemental insurance products, including pharmacy benefit cards, dental plans, vision plans and cancer/critical illness plans.

A glance at Health Insurance Innovations Inc. (NASDAQ:HIIQ)’s key stats reveals a current market capitalization of 257.67 Million based on 8.04 Million shares outstanding and a price at last close of $16.58 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2017-03-09, Murley picked up 9,000 at a purchase price of $16.09. This brings their total holding to 25,700 as of the date of the filing.

On the sell side, the most recent transaction saw Wang unload 3,002 shares at a sale price of $16.95. This brings their total holding to 246,001.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Health Insurance Innovations Inc. (NASDAQ:HIIQ) as things move forward to see if its progress aligns with these transactions.

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