In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Marin Software Inc. (NYSE:MRIN) reported that Esw Capital, Llc. has picked up 3,000,700 of common stock as of 2017-03-13.
The acquisition brings the aggregate amount owned by Esw Capital, Llc. to a total of 3,000,700 representing a 7.6% stake in the company.
For those not familiar with the company, Marin Software Incorporated provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company’s platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology.
A glance at Marin Software Inc. (NYSE:MRIN)’s key stats reveals a current market capitalization of 69.89 Million based on 39.25 Million shares outstanding and a price at last close of $1.73 per share.
Looking at insider activity, there are a few transactions worth noting.
Specifically, on 2016-02-25, Dunlevie picked up 67,921 at a purchase price of $3.07. This brings their total holding to 159,286 as of the date of the filing.
On the sell side, the most recent transaction saw Kato unload 1,250 shares at a sale price of $9.62. This brings their total holding to 0.
It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Marin Software Inc. (NYSE:MRIN) as things move forward to see if its progress aligns with these transactions.
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