One of the more interesting companies to have emerged in recent years is that of Kronos Advanced Technologies Inc. (OTCMKTS:KNOS) and in recent times the company has made some notable moves. The company is involved in the product development and production space and is primarily known for having revolutionised the way in which air is moved, filtered and sterilized. 

Major Triggers 

Earlier this month, the company announced the launch of the 1-800-SAFE AIR Independent Sales Rep program, by way of which the company intends to sign up as many as 200 sales representatives across the United States in the third fiscal quarter.

The move from Kronos is aimed at selling a larger volume of its products through a new sales channel altogether. Kronos went for the program in response to feedback from both customers and shareholders. Kronos is going to supply the sales representatives with marketing materials, online marketing support, and also marketing videos. 

In addition to that, the sales representatives will also get incentives which include promotional items and special pricing. At this point in time, the company is considering several online portals for the purpose of recruiting new independent sales representatives. 

While the launch of this program could prove to be a long term positive, there was another important announcement from the company this month. Kronos announced last week that it has decided to transform the company into a Public Benefit Corporation. This implies that the well being of the consumers is the primary concern of the company rather than profitability. 

The Chief Transformation Officer of Kronos Advanced stated that the company wishes to become one of the few publicly traded firms which put the interests of the customers above profit. It is a major move for the company and it remains to be seen how it is going to have an effect on its operations in the months to come.