In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), National Cinemedia Inc. (NASDAQ:NCMI) reported that Cinemark Holdings, Inc. has picked up 27,871,862  of common stock as of 2017-03-24.

The acquisition brings the aggregate amount owned by Cinemark Holdings, Inc. to a total of 27,871,862 representing a 31.0% stake in the company.

For those not familiar with the company, National CineMedia, Inc. (NCM, Inc.) is a holding company that manages its consolidated subsidiary National CineMedia, LLC (NCM LLC). NCM LLC operates the digital in-theatre media network in North America, through which it sells in-theatre and online advertising and promotions. The Company is engaged in advertising business. It operates through advertising segment. The Company’s advertising and entertainment pre-show, FirstLook, lobby entertainment network (LEN) and programming are distributed across its digital content network (DCN) utilizing its digital content software (DCS). NCM, Inc. has no business operations or material assets. Its on-screen digital FirstLook pre-feature show consists of national and local advertising, as well as behind the scenes making-of and other entertainment content provided by its content partners and other clients. The Company’s Lobby Entertainment Network (LEN) has approximately 3,104 screens in over 1,519 theatres connected to its DCN.

A glance at National Cinemedia Inc. (NASDAQ:NCMI)’s key stats reveals a current market capitalization of 789.61 Million based on 62.87 Million shares outstanding and a price at last close of $12.54 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2011-11-25, Hall picked up 8,368 at a purchase price of $11.95. This brings their total holding to 485,102 as of the date of the filing.

On the sell side, the most recent transaction saw Rosabal unload 2,615 shares at a sale price of $16.01. This brings their total holding to 177,697.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on National Cinemedia Inc. (NASDAQ:NCMI) as things move forward to see if its progress aligns with these transactions.

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