In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Trade Desk Inc. (NASDAQ:TTD) reported that Founder Collective, L.p. has picked up 1,728,621 of common stock as of 2017-03-08.

The acquisition brings the aggregate amount owned by Founder Collective, L.p. to a total of 1,728,621 representing a 9.1% stake in the company.

For those not familiar with the company, The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client’s, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company’s platform.

A glance at Trade Desk Inc. (NASDAQ:TTD)’s key stats reveals a current market capitalization of 1.77 billion based on 39.18 Million shares outstanding and a price at last close of $43.31 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2017-03-03, Wells picked up 8,000 at a purchase price of $35.50. This brings their total holding to 8,000 as of the date of the filing.

On the sell side, the most recent transaction saw Ehrenberg unload 2,500,000 shares at a sale price of $34.17. This brings their total holding to 0.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Trade Desk Inc. (NASDAQ:TTD) as things move forward to see if its progress aligns with these transactions.

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