In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Genius Brands International Inc. (NASDAQ:GNUS) reported that Sony Corp has picked up 301,231 of common stock as of 2017-01-19.

The acquisition brings the aggregate amount owned by Sony Corp to a total of 301,231 representing a 7.0% stake in the company.

For those not familiar with the company, Genius Brands International, Inc. is a content and brand management company. The Company provides entertaining and enriching content and products with a purpose for toddlers to tweens. The Company produces original content and licenses the rights to that content to a range of partners. Its licensees include companies to which the audio-visual rights are licensed for exhibition in various formats, such as Pay Television, Free or Broadcast Television, video-on-demand (VOD), subscription on demand (SVOD) and digital video discs/compact discs (DVDs/CDs), and companies that develop and distribute products based on its content within different product categories, such as toys, electronics, publishing, home goods, stationary and gifts.

A glance at Genius Brands International Inc. (NASDAQ:GNUS)’s key stats reveals a current market capitalization of 20.09 million based on 3.99 million shares outstanding and a price at last close of $5.00 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-11-16, Payne picked up 250 at a purchase price of $1.00. This brings their total holding to 250 as of the date of the filing.

On the sell side, the most recent transaction saw Balaban unload 312,500 shares at a sale price of $0.08. This brings their total holding to 10,421,424.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Genius Brands International Inc. (NASDAQ:GNUS) as things move forward to see if its progress aligns with these transactions.

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