In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Yume Inc (NYSE:YUME) reported that Edenbrook Capital, Llc has picked up 2,148,206 of common stock as of 2017-04-27.

The acquisition brings the aggregate amount owned by Edenbrook Capital, Llc to a total of 2,148,206 representing less than 6.31% stake in the company.

For those not familiar with the company, YuMe, Inc. (YuMe) is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. Its technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties.

A glance at Yume Inc (NYSE:YUME)’s key stats reveals a current market capitalization of 143.31 Million based on 34.04 Million shares outstanding and a price at last close of $4.19 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-03-28, Singer picked up 19,557 at a purchase price of $3.69. This brings their total holding to 2,339,594 as of the date of the filing.

On the sell side, the most recent transaction saw Carvalho unload 475 shares at a sale price of $5.11. This brings their total holding to 48,177.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Yume Inc (NYSE:YUME)
as things move forward to see if its progress aligns with these transactions.

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