Ok… We have to start to get serious about a proven industry that’s in the beginning stages of making an extreme change…
Remember about a little over a decade ago when energy drinks exploded overnight and we were seeing new energy drinks coupled with strong marketing seemingly popping up out of nowhere?
You had your Red Bull girls, your Monsters, your Rockstars, your Amps, and a number of other little ones all touting “explosive energy in a can brah!” Whether it was the addictive nature of 200mgs of caffeine and 50gs of sugar per can, the quality marketing, or simply the fact that the big soda staples have been feeding us the same flavord beverage since the early 1900’s, no one could deny that these new drinks were something that the buying population wanted.
These drinks are more expensive than the average carbonated beverage but that didn’t stop consumers from purchasing because these consumers were already looking for a beverage in the healthier direction and boy did these new energy drinks try to market themselves as the new healthier alternative.
Well, ten years later, it’s 2019, the money for the marketing gimmicks has dried up, the taste never improved, and most importantly, the customers have gotten smarter.
The problem for the energy drink industry is that they didn’t deliver on what was potentially a huge chunk of the market. Further, their drinks were essentially sugar and caffeine in a can. They were marketed as being healthier than a can of coke but they weren’t. In many cases, they were worse. And once the consumers figured it out, they left in droves.
But there’s no question that people still want energy in hand. Just go to any Starbucks and see consumer after consumer suck down cup after cup of coffee just to get a hit of it.
Consumers just demanded that the product be healthy, light on the caffeine and sugar, offer brain support, and all around be a drink that boosts performance. – You know, kind of what the energy drinks of the previous decade marketed? – Is that too much to ask?…
Perhaps in 2009, but not anymore…
Enter the world of biohacking and nootropics, which is a class of natural occurring ingredients that switch on your brain and boost mental performance.
Nootropics are supplements that purport to make us smarter.
Natural nootropics include ingredients like artichoke extract, grape seed extract, ginseng, kava kava, lemon balm, Rhodiola rosea, St John’s wort, yerba mate, caffeine, green tea — substances the U.S. Food and Drug Administration has approved as dietary supplements and classifies as GRAS (generally regarded as safe).
Natural nootropics also include synthetic additives such as choline, griffonia seed extract, theanine, acetyl l-carnitine, B group vitamins, iodine and magnesium just to name a few.
Followers of the nootropic movement, myself included, are adamant of the positive effects. They claim regular consumption could lead to consumers being more alert, getting a boost in memory, increased focus, more creativity, motivation, improved cognitive skills and a better overall outlook on life.
What’s more is that this industry is in the process of pivoting directly into the beverage market at almost exactly the perfect time as a slew of new beverages that contain various combinations of nootropics designed to enhance brain function, with added ingredients that have no jittery side-effects, and, (hint hint) our favorite play has even started the process of adding CBD to further enhance the health experience.
The point is, these beverages are the real deal. They’re everything that the average consumer of more high-end beverages has been hoping for and I believe that these nootropic functional beverages are the future of the entire beverage industry.
Because the fact of the matter is this; beverage companies won’t survive if they ignore the evolution of the consumer for much longer. Consumers are more educated in their dietary choices today and they’ve been on the lookout for healthier beverage alternatives to the high-fructose corn syrup, artificial ingredients, and artificial colors of the beverages of the past.
I mean, what the hell are you putting an ingredient called: Yellow Number 5 into a beverage and actually expect people to drink that trash?
The point here is that this ongoing trend shows us that the beverage industry is ripe for a category killer.
In fact, according to BevNet, the beverage industry has experienced half a decade-long decline in sales of traditional sugary soft drinks, forcing major beverage companies to look at other beverage companies in search of acquisition to replace their lagging sales.
And we’ve got one such nootropic beverage company at the top of our watch list that has our near complete attention because we believe it to be the one that has the best opportunity to be a category killer in the market.
The company’s name is Koios Beverage Corp. trading on the OTC under the ticker: KBEVF.
Koios Beverage Corp. develops, manufactures, markets, and distributes nutritional supplements and organic beverages in the United States. It also provides cannabis-infused beverages. As of May 31, 2018, the company had a distribution network of approximately 4,300 retail locations in the United States. It also distributes its products through its website, as well as through other websites.
Due to the functional properties of their nootropic drinks, their lack of the caffeine-crash, and honest to goodness incredible taste, I believe that Koios could become the next big thing in the functional beverage market and eventually displace the old and outdated energy drinks of yesteryear and take the lead in future sales.
They’re already in large retail chain stores such as Walmart and GNC and already have a strong presence on Amazon. They’ve achieved distribution in a total of more than 4,300 stores in less than one year, including 2,910 GNC locations and 1,094 Walmart locations across the United States.
But what truly sets Koios apart from any other functional beverage drink is their creativity and open willingness to invent something truly unique. As of July 19, 2019, through its subsidiary, Cannavated Beverage Corp, Koios has completed development of its CBD-Enhanced functional and began test batch production.
Koios is the real deal and I personally love their drinks. Let’s dive deeper into Koios by going over its key catalysts.
- The company is making big moves in multiple explosive industries:
- The global nootropic market is booming. In 2015, the market was valued at $1.35 billion and is expected to reach over $6 billion by 2024.
- The market is expanding at a CAGR of 17.9% from 2016 to 2024 according to globalnewswire.com.
- Koios is also utilizing its subsidiary, Cannavated Beverage Corp by becoming the first “nootropic” beverages enhanced with CBD cannabidiol molecules.
- The CBD market is expected to hit $22Billion by 2022 according to inc.com.
- In 2016, while carbonated soft drinks were in the middle of a five-year decline, natural and functional beverages should expect to see a 40 percent dollar growth in the industry according to BevNet.
- The global nootropic market is booming. In 2015, the market was valued at $1.35 billion and is expected to reach over $6 billion by 2024.
- Aggressive Expansion
- As of early 2019, Koios announced that it signed a vendor agreement with Walmart Inc., and has since been supplying Koios Beverages to 1,094 Walmart locations across the US.
- Koios also secured an agreement in early 2019 with GNC. According to the agreement, their beverages are now available for purchase in approximately 2,700 GNC retail stores across the US.
- The company also announced that production is on the rise as the company is currently working to produce 1,000,000 printed KOIOS cans as production levels ramp up to meet the company’s current demands.
- Excellent Recent News
- Koios has completed development of its CBD-Enhanced functional and began test batch production on July 19, 2019.
- Koios also recently provided a very positive corporate update, including:
- Strong sales numbers
- Revamped website
- And the much anticipated Fit Soda launch date, announced above as July 19, 2019.
- Get the full report here: https://finance.yahoo.com/news/koios-provides-mid-2019-corporate-100000206.html
The Nootropic Market & Functional Beverages
According to the latest report published by Credence Research, Inc. “Nootropics Market – Growth, Future Prospects and Competitive Analysis, 2016-2024,” the global nootropics market was valued at USD 1,346.5 Mn in 2015, and is expected to reach USD 6,059.4 Mn by 2024, expanding at a CAGR of 17.9% from 2016 to 2024.
With expansion projected like that, this is a market that’s worth our attention and we ought to be in the know on all the recent developments in this market as well. This is where Nootropic beverages come in because they are the cutting edge in the Nootropics market.
Nootropic beverages are under the umbrella of the booming multi-billion dollar category of “Functional Beverages.”
A functional beverage is a non-alcoholic drink which provides specific health benefits and contains non-traditional ingredients like minerals, vitamins, herbs, amino acids or added raw fruits.
Basically, it’s a drink augmented with nutrients and/or supplements in order to convey a health benefit to the consumer. Examples of functional beverages include sports and performance drinks, ready to drink (RTD) teas, and nootropic beverages sometimes known as ‘smart drinks’.
Functional drinks are typically more expensive than carbonated beverages due to their shift away from unhealthy and artificial ingredients. However, increasing health awareness in many countries is encouraging consumers to shift from beverages loaded with high-fructose corn syrup, artificial flavors and artificial colors to healthier alternatives in the functional drinks segment, which is expected to boost the demand for the product.
Fit Soda: Koios CBD Enhanced Functional Beverage
As of last week, Koios to Complete Development of CBD-Enhanced Functional Beverage Line: Test Batch Production to Begin on Friday, July 19, 2019 – Get the Full Report Here: https://finance.yahoo.com/news/koios-complete-development-cbd-enhanced-100000708.html
In a press release dated September 4, 2018 , the Company announced its plans to release a functional beverage, which would be infused with CBD to enhance the beverage’s effects and last week test batch production began.
Koios will leverage its existing relationship with Colorado based Keef Brands in the development of this product, with Keef Brands to supply crystalized, water-soluble CBD which will be added to Koios’ existing Fit SodaTM line of functional beverages.
From the corporate update: The Fit SodaTM beverage product will be produced for nationwide distribution beginning Friday, July 19, 2019 . Koios has received interest in distributing Fit SodaTM from distributors and direct-to-store delivery companies from across the United States. Fit SodaTM will be available in 400 retail stores across the United States no later than the end of September, 2019.
For those of you who don’t know why adding CBD to a functional beverage is such a big deal, check this out: CBD is the non-psychoactive counterpart in cannabis that’s regularly used to treat inflammation, pain, anxiety and epileptic seizures.
The addition of CBD to Koios’ proprietary stack of nutrients, amino acids, and electrolytes in its Fit SodaTM line of beverages is expected to improve the product’s already impressive effects.
Pending completion of further testing, the Company also plans to integrate CBD into its KOIOS beverage lineup at a later date. When the proposed beverage is released, Fit SodaTM will be available both with and without CBD.
On Friday, July 19, 2019 , Koios started production of several test batches of its Fit SodaTM product with crystallized CBD supplied by Keef Brands. Upon completion of this production, the Company will be distributing the products from the test batch to select existing clients for trial purposes.
Feedback derived from these trials will be utilized to further develop the proposed CBD beverage and prepare it for commercial production and distribution under the Fit SodaTM banner.
Large-scale distribution of CBD-enhanced Fit SodaTM will be contemplated by Koios based on feedback that the Company receives from the test batches being produced that began last week.
We are extremely excited to find out how the large-scale distribution works out and will make sure to update you all when it’s released by the company.
More About Koios
For our purposes, the key to the company’s success has been their anti-reliance on caffeine and their focus on ingredients that increase clarity and focus of the mind.
Koios enhances focus, concentration, mental capacity, memory retention, cognitive function, alertness, brain capacity, and creates all day mental clarity and energy, without using large amounts of stimulants.
And the science is starting to ramp up fast. Just a few months ago, Koios started clinical trials in Denver to prove the testimonials right. “Enhances cognition.” Imagine seeing that on a can in Walmart!
Its core vision is to help a billion people worldwide live more productively through the development of nootropics, which are supplements that improve cognitive abilities.
The company’s flagship product, Koios, is a GMP-certified dietary supplement. Made from natural ingredients and backed by science, Koios is designed to improve focus, memory, mental drive, clarity and energy.
The company produces Koios in the following formulations:
- Powder supplements containing nootropics as well as caffeine and lion’s mane and chaga mushrooms;
- Vegan-friendly capsules;
- Canned beverages containing nootropics along with MCT oil to burn fat and increase metabolism.
Not to be mistaken with prescription-only drugs which are at times used for similar effects, nootropics are over-the-counter dietary supplements; some of which, like Koios, contain ingredients that are currently used in the treatment of patients with Alzheimer’s disease.
According to media reports, there is believed to be significant and growing use of nootropics among high-achieving students and professionals. The UK’s leading Guardian newspaper found that nootropics are commonly used in Silicon Valley by computer industry professionals who want to “hack” their minds and maximize their productivity without any possible negative effects on the brain.
Koios developed a proprietary nootropic formula that has been shown to enhance brain function including mental focus, memory, and concentration.
Its formula includes superfoods such as lion’s mane mushroom, which contains bioactive substances with beneficial effects on the body, brain, heart, and gut. The Company produces the formula as a line of healthy, organic beverages and drink powders.
Koios has a distribution network of retail locations across the United States including Walmart, GNC and Max Muscle. Together these distributors represent more than 4,300 locations, from sports nutrition stores to natural grocery chains.
Koios also contains the following ingredients, among others:
- Vitamin B12: Crucial for the function of the nervous system and the synthesis of DNA, B12 also helps in the creation of red blood cells.
- Vitamin B6: This vitamin is crucial for brain development among children and brain function in adults. B6 is also important in the production of key hormones: serotonin, which regulates mood, norepinephrine, which helps us handle stress, and dopamine.
- Huperzine A: Developed from the Chinese club moss plant, huperzine A is used on Alzheimer’s patients to boost their memories. It is also used to raise energy levels and alertness and is the subject of medical trials to test its efficacy when combined with other drugs.
- Bacopa: Also known as brahmi, bacopa is an Indian herb used in Ayurvedic medicine to improve concentration and memory. Modern science has recognized its effectiveness, and it is used to treat symptoms caused by Alzheimer’s disease, ADHD and anxiety.
- Ciwujia or Siberian ginseng Sports scientists have been interested in this herb since they heard of how mountain climbers in Tibet use it to boost their performance at high altitudes. Peer-reviewed research has shown that this herb has clear positive effects on endurance.
The company’s products can be found online at https://www.mentaltitan.com and in stores, both across the United States and internationally, via a continuously growing distribution network.
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