PUT SIRC on the top of your Watchlist NOW!!!
Through the month-to-month noise of utility billing rates and fuel prices, one mega trend shouts out loud and clear: the number of houses using smarter solar roofs keeps climbing. The technology is here. People are using it. And every house that sprouts a panel tilts the math one step closer to true critical mass deployment.
The Internet is full of chatter and statistics, but the residential solar story is really all about two facts. First, some of the biggest housing markets on the planet (California) have offered such generous incentives to homeowners and builders alike that new residential installations are still tracking within 10% of record levels.
SIRC has the potential to Break $1
Its Only a matter of time !!!
This isn’t hype. Within California alone, there’s 700 megawatts of residential solar already in place, enough to light 500,000 homes and eliminate the need to burn about 750,000 tons of the cleanest coal every year.
And smart or dumb, hot or cold, every house needs a roof. The solar decision doesn’t replace the surface underneath. People who go solar are just upgrading the surface in order to use that space to generate household power. It’s not about solar panels “or” asphalt shingles. It’s about people who need the shingles realizing they can get the solar as well.
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That’s the “Aha!” moment that drives the business model of Solar Integrated Roofing Corp. (SIRC), which only broke on the investor radar screen recently. As President David Savarese loves telling people, this isn’t an experimental solar technology play. He isn’t working on any kind of new photovoltaic films or high-yield cells or anything like that.
SIRC is a roofing contractor first. They replace the shingles when they wear out every 20-30 years. When the homeowner wants to upgrade to cutting-edge solar, they do that too. That side of the story is about as down-to-earth as you might expect from a company that currently trades at a $0.25 ground level . . . we’re not exactly looking at Tesla’s (NASDAQ – TSLA) $300 pie in the sky here!
But as the numbers rolled around in my head, the SIRC story got extremely interesting. I look at several hundred stocks if not more in the course of a year. SIRC’s unique proposition might be one of the most compelling paths to shareholder satisfaction I remember hearing in a long, long time.
Start with how well the core business is doing. Even in the competitive contracting industry, even in a seasonally weak quarter, SIRC keeps ramping revenue to fresh records, month after month. That’s a classic sign of a company that’s breaking out of existing patterns to the next level . . . we used to call that kind of company “a wild success.”
Part of the secret here is the way Savarese inserted his team into the critical moments in the roofing replacement cycle. He doesn’t blast the solar message to everyone 24/7. Instead, the SIRC sales team asks about solar upgrades when people are already looking to do work on the roof.
These are already motivated potential customers. They’re ALREADY looking to spend money on the roof one way or the other, whether SIRC or someone else does the work. All SIRC needs to earn the business is present a better deal, which is where the solar piece comes in!
When you’re already braced to have roof work done, you’re literally looking for a ray of sunshine. SIRC will upgrade you to solar at a price that basically gives you the roof (which you needed to replace anyway) for FREE once you feel the impact on your utility bills. Can the contractor down the block compete with that?
And replacing the roof can cost $5 per square foot so on a typical 1,500 square foot house that’s a fairly big bill. You can’t get a mortgage for that. It strains a lot of credit card limits. Financing is such a headache that there’s 10 MILLION search engine results trying to help.
But once that roof is solar, it qualifies for home improvement loans and other subsidies. SIRC has the numbers. As long as you promise to give them a good review, they’ll make it happen.
That’s another thing: unlike a lot of local roofing companies, SIRC operates in the modern world. They’re promoting their business in the online contractor review sites like Angie’s List (NASDAQ – ANGI) and HomeAdvisor (NASDAQ – ANGI) . . . . they already rule the solar category in key markets like San Diego.
SIRC has Partnered With Lowes
That’s a key piece of the strategic plan here. SIRC has partnered with Lowe’s (NYSE – LOW) in San Diego, California, as preferred installation contractor. Whenever that Lowe’s contracts out a new roof, this is the company Lowe’s then hires to install.
Lowe’s has a staggering footprint in the home improvement industry. While the amount of business hasn’t been huge so far . . . basically one referral every couple of weeks . . . you can see the potential for scaling up as SIRC ramps capacity and cash flow.
As it is, I’m thinking there must be some extremely ambitious developments brewing on that front as well. The roofing business is extremely fragmented, big and fractious enough to support at least two separate independent trade organizations in sun-loving California alone.
Down here at $0.25, SIRC has plenty of work ahead of it just growing into the local opportunity. There’s 12.8 million households in California. If they need to replace their roofs on a 25-year cycle, that’s 300,000 jobs every year.
Maybe those roofers down the block can keep chasing their slivers of that huge market. They’re getting older, looking to retire in a lot of cases. They might not be familiar with solar or consider it an integral part of their business. They definitely don’t have the cash to help out with financing packages.
As SIRC grows, step by step, there’s a vast amount of cash flow to consolidate just in the near term. And then, 20-25 years from now, the cycle can start over with whatever miraculous technologies the Elon Musks of the world have developed for the tops of houses.
But who knows where any of us will be in 2040? The important thing is to seize the shots at glory the market gives us in the here and now. SIRC is definitely unknown to most investors at this stage. People who see the company often write it off as another egghead play tinkering with advanced solar cells.
But as an aggressive play on the home improvement market . . . with a solar sizzle in an environment of rising energy prices . . . it’s no wonder SIRC is booking record revenue month after month. That’s the kind of story we love. And as we notice developments that are just whispers today, we’ll keep you in the loop.
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