In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Panera Bread Co (NASDAQ:PNRA) reported that Jab Forest B.v. has picked up 75,524 of common stock as of 2017-04-14.

The acquisition brings the aggregate amount owned by Jab Forest B.v. to a total of 75,524 representing a 0.35% stake in the company.

For those not familiar with the company, Panera Bread Company is a food service company. The Company is a national bakery-cafe concept. As of December 27, 2016, the Company operated 2,036 own and franchise-operated bakery-cafe locations in 46 states, the District of Columbia, and Ontario, Canada. It operates through three segments: Company bakery-cafe operations, franchise operations, and fresh dough and other product operations. The Company Bakery-Cafe Operations segment includes the operating activities of the bakery-cafes owned directly and indirectly by the Company. The Franchise Operations segment includes the operating activities of the franchise business unit, which licenses qualified operators to conduct business under the Panera Bread or Paradise Bakery & Cafe names. The Fresh Dough and Other Product Operations segment supplies fresh dough, produce, tuna, cream cheese, and indirectly supplies sweet goods items through a contract manufacturing arrangement, to the Company-owned and franchise-operated bakery-cafes.

A glance at Panera Bread Co (NASDAQ:PNRA)’s key stats reveals a current market capitalization of 7.20 Billion based on 21.58 Million shares outstanding and a price at last close of $315.44 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2013-07-26, Matthews picked up 1,500 at a purchase price of $168.58. This brings their total holding to 4,893 as of the date of the filing.

On the sell side, the most recent transaction saw Moreton unload 1,974 shares at a sale price of $232.13. This brings their total holding to 9,874.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Panera Bread Co (NASDAQ:PNRA) as things move forward to see if its progress aligns with these transactions.

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