In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Jrjr33 Inc. (NYSEMKT:JRJR) reported that Huckleberry Investments Llp.  has picked up 3,441,232 of common stock as of 2017-02-07.

The acquisition brings the aggregate amount owned by Huckleberry Investments Llp. to a total of 3,441,232 representing a 8.75% stake in the company.

For those not familiar with the company, JRjr33, Inc. (JRJR), formerly CVSL Inc., offers a platform of direct-to-consumer brands. The Company operates through the segments, which include Gourmet Food, Nutritional and Wellness, Home Decor, Publishing and Printing, and Other. The Gourmet Food Products segment consists of operations related to the production and sale of hand-crafted spices, oils and other food products from around the world. The Home Decor segment consists of operations related to the production and sale of premium hand-crafted baskets, and the selling of products for the home, including pottery, cleaning, health, beauty, home, outdoor and customizable vinyl expressions for display. The Nutritionals and Wellness segment consists of operations related to the selling of nutritional supplements and skin care products.

A glance at Jrjr33 Inc. (NYSEMKT:JRJR)’s key stats reveals a current market capitalization of 31.92 million based on 39.38 million shares outstanding and a price at last close of $0.779 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2015-12-16, Randall picked up 4,890 at a purchase price of $1.16. This brings their total holding to 27,000 as of the date of the filing.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Jrjr33 Inc. (NYSEMKT:JRJR) as things move forward to see if its progress aligns with these transactions.

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