In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Liveperson Inc. (NASDAQ:LPSN) reported that Discovery Group I, Llc. has picked up 3,656,394 of common stock as of 2017-03-21.

The acquisition brings the aggregate amount owned by Discovery Group I, Llc. to a total of 3,656,394 representing a 6.3% stake in the company.

For those not familiar with the company, LivePerson, Inc. (Liveperson) is a provider of mobile and online messaging technologies that power digital communication between brands and consumers. The Company’s segments include Business and Consumer. The Business segment enables brands to leverage its cloud-based LiveEngage’s intelligence engine. The Consumer segment facilitates online transactions between independent service providers (Experts) and individual consumers (Users) seeking information and knowledge for a fee through mobile and online messaging. The Company’s platform, LiveEngage, enables businesses to create a meaningful connection with consumers by offering messaging as a preferred channel of communication. Its technology platform offers an intelligence engine, as well as a suite of text and mobile messaging, real-time chat messaging, content delivery and cobrowsing offerings to proactively engage with consumers through m-dot sites, mobile applications, Websites and social media.

A glance at Liveperson Inc. (NASDAQ:LPSN)’s key stats reveals a current market capitalization of 385.21 Million based on 58.30 Million shares outstanding and a price at last close of $6.75 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2015-09-19, Wesemann picked up 10,000 at a purchase price of $8.02. This brings their total holding to 90,000 as of the date of the filing.

On the sell side, the most recent transaction saw Greenberg unload 1,497 shares at a sale price of $8.05. This brings their total holding to 50,772.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Liveperson Inc. (NASDAQ:LPSN) as things move forward to see if its progress aligns with these transactions.

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