In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Destination Maternity Corp (NASDAQ:DEST) reported that Heartland Advisors Inc. has picked up 653,976 of common stock as of 2017-03-07.

The acquisition brings the aggregate amount owned by Heartland Advisors Inc. to a total of 653,976 representing a 0.7% stake in the company.

For those not familiar with the company, Destination Maternity Corporation, formerly Mothers Work, Inc. is a designer and retailer of maternity apparel in the United States. The Company operates a chain of maternity apparel specialty stores. The Company operates through the design, manufacture, and sale of maternity apparel and related accessories segment. It operates approximately 1,815 retail locations, including over 540 stores in the United States, Canada and Puerto Rico, and approximately 1,280 leased departments located within department stores and baby specialty stores throughout the United States, in Puerto Rico and, in England. The Company sells merchandise on the Internet, primarily through its Motherhood.com, APeaInThePod.com and DestinationMaternity.com Websites. The Company also sells its merchandise through its Canadian Website, MotherhoodCanada.ca, through Amazon.com in the United States, and through Websites of certain of its retail partners.

A glance at Destination Maternity Corp (NASDAQ:DEST)’s key stats reveals a current market capitalization of 68.95 Million based on 14.01 Million shares outstanding and a price at last close of $4.95 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2014-12-12, Erdos picked up 15,000 at a purchase price of $15.15. This brings their total holding to 39,000 as of the date of the filing.

On the sell side, the most recent transaction saw Tirnauer unload 11,243 shares at a sale price of $30.48. This brings their total holding to 31,340.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Destination Maternity Corp (NASDAQ:DEST) as things move forward to see if its progress aligns with these transactions.

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