In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Salem Media Group Inc. (NASDAQ:SALM) reported that Epperson Stuart W. has picked up 3,789,824 of common stock as of 2017-02-08.

The acquisition brings the aggregate amount owned by Epperson Stuart W. to a total of 3,789,824 representing a 18.70% stake in the company.

For those not familiar with the company, Salem Media Group, Inc., formerly Salem Communications Corporation, is a multi-media company specializing in Christian and Conservative content, with media properties consisting of radio broadcasting, digital media, and book, magazine and newsletter publishing. The Company operates through three segments: Broadcast, Digital Media and Publishing. The Company’s broadcasting segment is engaged in the ownership and operation of radio stations in metropolitan markets. The Company’s radio stations carry national and local programming content, as well as national and local advertisers. The Company’s Digital Media segment focuses on Web-based platform designed for audiences interested in Christian and family-themed content and conservative news. The Company’s publishing segment consists of Regnery Publishing, Xulon Press and Salem Publishing. The Company owns and operates approximately 116 radio stations in over 40 markets.

A glance at Salem Media Group Inc. (NASDAQ:SALM)’s key stats reveals a current market capitalization of 162.71 million based on 20.27 million shares outstanding and a price at last close of $6.35 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-05-19, Halvorson picked up 1,792 at a purchase price of $6.51. This brings their total holding to 8,000 as of the date of the filing.

On the sell side, the most recent transaction saw Santrella unload 827 shares at a sale price of $8.03. This brings their total holding to 6,720.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Salem Media Group Inc. (NASDAQ:SALM) as things move forward to see if its progress aligns with these transactions.

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