In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Build A Bear Workshop Inc. (NYSE:BBW) reported that Point72 Asset Management has picked up 2,341,479 of common stock as of 2017-02-27.

The acquisition brings the aggregate amount owned by Point72 Asset Management to a total of 2,341,479 representing a 14.8% stake in the company.

For those not familiar with the company, Build-A-Bear Workshop, Inc. is primarily a specialty retailer offering a make your own stuffed animal interactive retail-entertainment experience. The Company’s segments include direct-to-consumer (DTC), international franchising and commercial. The DTC segment includes the activities of Company-owned stores in the United States, Canada, the United Kingdom, Ireland and Denmark, and other retail delivery operations, including its e-commerce sites and temporary stores. The international franchising segment includes the licensing activities of its franchise agreements with store locations in Europe, Asia, Australia, Africa, the Middle East and Mexico. The commercial segment markets the naming and branding rights of its intellectual properties for third-party use. Its retail stores offer various merchandise, including over 30 different styles of animals to be stuffed, sounds and scents that can be added to the stuffed animals, and a range of clothing, shoes and accessories, among others.

A glance at Build A Bear Workshop Inc. (NYSE:BBW)’s key stats reveals a current market capitalization of 183.24 million based on 15.85 Million shares outstanding and a price at last close of $9.45 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2014-07-29, Fencl picked up 2,000 at a purchase price of $10.50. This brings their total holding to 128,007 as of the date of the filing.

On the sell side, the most recent transaction saw Gould unload 6,000 shares at a sale price of $19.90. This brings their total holding to 40,145.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Build A Bear Workshop Inc. (NYSE:BBW) as things move forward to see if its progress aligns with these transactions.

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