In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Zendesk Inc. (NYSE:ZEN) reported that Svane Mikkel has picked up 3,635,297 of common stock as of 2017-01-26.

The acquisition brings the aggregate amount owned by Svane Mikkel to a total of 3,635,297 representing a 3.7% stake in the company.

For those not familiar with the company, Zendesk, Inc. is a software development company. The Company provides software as a service (SaaS) customer service platform. The Company’s platform consolidates the data from customer interactions and provides organizations with analytics and performance benchmarking. The Company also provides SaaS live chat software that can be utilized independently to facilitate communications between organizations and their customers. The Company’s platform provides organizations with a single customer service interface to manage all their one-on-one customer interactions. The Company’s customer service platform helps organizations track and predict common questions and provides a path to answers. It offers a range of subscription plans for its customer service platform, which include Essential, Team, Professional and Enterprise. Its analytics software allows subscribers to connect and build queries across multiple data sources and analyze results through a range of data visualizations.

A glance at Zendesk Inc. (NYSE:ZEN)’s key stats reveals a current market capitalization of 2.36 billion based on 95.34 million shares outstanding and a price at last close of $24.54 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2014-05-20, Charles picked up 160,495 at a purchase price of $9.00. This brings their total holding to 13,856,636 as of the date of the filing.

On the sell side, the most recent transaction saw Mcdermott unload 1,590 shares at a sale price of $23.75. This brings their total holding to 80,000.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Zendesk Inc. (NYSE:ZEN) as things move forward to see if its progress aligns with these transactions.

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