In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Sito Mobile Ltd. (NASDAQ:SITO) reported that Singer Karen has picked up 2,100,718 of common stock as of 2017-04-28.

The acquisition brings the aggregate amount owned by Singer Karento a total of 2,100,718 representing less than 10.2% stake in the company.

For those not familiar with the company, SITO Mobile, Ltd. (NASDAQ:SITO) operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

A glance at Sito Mobile Ltd. (NASDAQ:SITO)’s key stats reveals a current market capitalization of 54.91 Million based on 20.68 Million shares outstanding and a price at last close of $2.63 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2017-03-08, Singer picked up 20,000 at a purchase price of $1.87. This brings their total holding to 2,100,718 as of the date of the filing.

On the sell side, the most recent transaction saw Braun unload 2,000 shares at a sale price of $5.03. This brings their total holding to 1,994,580.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Sito Mobile Ltd. (NASDAQ:SITO) as things move forward to see if its progress aligns with these transactions.

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